old spice guy says hello to the ladies
You’ve seen this guy:
Great advertising campaign, right?
Baby, you ain’t seen nothin’ yet.
Sunday night I was editing the Never-Ending Sunflower Scoop, like I usually do. I tend to get punchy whimsical around about then, and I tweeted this:
A frazzled woman having a little fun, okay? So my Twitter-buddy, Kelly Fineman tweets back:
Oh, *giggle giggle*, two ladies entertaining themselves as they drudge away at their laptops late at night.
The next day, Kelly discovers…
How did she let me know?
ON TWITTER, OF COURSE.
Really wish I’d had my Flip at the Ol’ Sekrit Writing Location as my buddies and I scrambled to get a look at the clip. And our mouths fell open.
Ladies and Gentlemen, Old Spice is ABSOLUTELY BRILLIANT.
As far as I can tell, their Product Spokesman is answering questions and bantering with people from Twitter and Facebook, but they are also trawling Twitter for people who ARE JUST TALKING ABOUT OLD SPICE GUY, NOT TO HIM.
Get the difference?
Through this one humorous, 40-second clip on YouTube, Old Spice has lured dozens of people into talking about their product who would not have done so, without it.
And we did talk about it! Whose fathers wore Old Spice, the fact that they have more than one scent now, whose husbands wear it now.
Pray the Old Spice marketing department only uses its brainpower for the public good, because it is comprised of geniuses.
I am pounding my brain to figure out how to apply this to marketing our books. PLEASE. COMMENT. I BEG YOU.